NJSA 2011 National Consumer Campaigns
Three (3) Annual Jewelry Security Campaigns
"6 Month Check-Up" - April 2011
National Jewelry Security Month - October 2011
"The 4-I's of Jewelry Security"
The National Jewelry Security Association (NJSA) has recently launched extensive national consumer education campaigns related to all areas of jewelry protection. These campaigns encourage the jewelry consumer to seek reliable information from a variety of "Jewelry Security Advisors", including independent jewelers, insurance companies, financial advisors, estate attorneys, home security businesses and personal security vendors. Then, armed with this critical information, the jewelry consumer can make an educated decision regarding their jewelry assets.
Whether it is the purchase of a new item, the security of sentimental pieces,
or the the disposal of an item of jewelry, the consumer needs to know what their
best options are for every situation and how to protect themselves from loss.
Each Campaign has Specific Materials - Banners, Counter Cards, Mailers
Go to the Membership Tab for Additional Details
NJSA Consumer Handbook
The NJSA has a new consumer handbook detailing all areas of jewelry security. The handbook covers topics such as;
How Loss Happens
Jewelry Security Basics
Insuring Your Jewelry
Personal Security
Protection Checklist
Alerts and Warnings
General Jewelry Care
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The 4-I's of Jewelry Security Flyer
The NJSA Jewelry Security Consumer Flyer and Rack Card details the basic campaign and is an easy reference for the major security points
covered throughout all materials.
covered throughout all materials.
"The 4-I's of Jewelry Security"
Inspect
The #1 cause of jewelry loss is due to lack of routine inspections. The recommended inspection period for jewelry is every six months.
Inventory
It is imperative to create an inventory of your jewelry, including pictures,
so that you have a record
and proof of what you own.
so that you have a record
and proof of what you own.
Insure
Once you have an inventory of your jewelry, you will need to decide whether you will carry insurance to protect your pieces.
Investigate
Before making any decision regarding jewelry, you need accurate information.
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All NJSA Materials are available for purchase.
See the NJSA Catalog tab for details.
All NJSA Materials are available for purchase.
See the NJSA Catalog tab for details.
